Explorer's desk with globe — data discovery and mapping
Data & Insights

Turn User Data IntoBetter Decisions

Most businesses sit on a goldmine of user data they never act on. We help you understand exactly how visitors use your website or app — and turn those insights into measurable improvements.

Start with analytics

What we do

Analytics that answer the questions that matter

01

Analytics Setup & Configuration

We implement GA4, Google Tag Manager, and custom event tracking — properly configured from day one so your data is accurate and actionable from the start.

02

User Behaviour Analysis

Heatmaps, session recordings, funnel analysis, and cohort reports reveal where users drop off, what they engage with, and where untapped opportunities hide.

03

Reporting & Actionable Recommendations

We translate raw data into clear dashboards and practical recommendations your team can actually act on — not just numbers in a spreadsheet.

What's included

  • GA4 / Google Analytics setup and migration
  • Google Tag Manager implementation
  • Custom event and conversion tracking
  • Heatmaps and session recording (Hotjar / Microsoft Clarity)
  • Funnel and drop-off analysis
  • Custom reporting dashboards (Looker Studio)
  • Monthly insights report with recommendations
  • CRO (Conversion Rate Optimisation) suggestions

Also explore

SEOPPC

Common questions

Frequently asked questions

What is the difference between GA4 and Universal Analytics?
GA4 is the current generation of Google Analytics, built around events rather than sessions and pageviews. It offers better cross-device tracking, privacy compliance, and predictive metrics. Universal Analytics was retired in 2023.
Do I need a developer to set up analytics correctly?
Not necessarily, but improper setup leads to inaccurate data. We handle the technical implementation via Google Tag Manager so your data is reliable — no direct code changes to your website required in most cases.
Can you help us understand what our data is telling us?
That's exactly what we do. Beyond setup, we provide regular analysis and translate your data into concrete action steps — whether that's improving a landing page, fixing a broken funnel, or identifying your most valuable traffic sources.
Is web analytics GDPR compliant?
It can be, with proper setup. We configure analytics in compliance with GDPR and Czech ÚOOÚ requirements — including cookie consent management and data retention settings.

Do you need anything else?

Contact us